TikTok now offers a virtual gift feature. Viewers can send digital presents during live streams. Creators earn money from these gifts. This gives creators a new income source beyond brand deals.
(Tiktok Launches Virtual Gift Function, Creators’ Income Is Diversified)
Users buy virtual gifts with real money inside the app. They select gifts like digital stickers or animations. These appear on screen when sent. Creators receive a cut of each gift’s value. TikTok handles payment processing.
This feature helps creators make steady earnings. Fans support favorite creators directly. Small creators benefit especially. They rely less on big sponsorships now. TikTok requires creators to meet basic rules first. They must have enough followers and post often.
A TikTok representative explained the move. “We want creators to earn fairly,” they said. “Virtual gifts build stronger fan connections.” The company tested this function in some regions first. Now it launches globally.
(Tiktok Launches Virtual Gift Function, Creators’ Income Is Diversified)
Creators report positive early results. Many see higher earnings during live sessions. Fans enjoy expressing support this way. TikTok plans more tools for creator income soon. Other platforms use similar systems. TikTok’s version aims for simplicity.
