Google has updated its guidance on Image SEO best practices to help websites perform better in Google Images. Site owners who want their images to show up in search results should follow these clear steps.

(Image SEO Best Practices for Google Images)

First, use descriptive file names. Instead of “IMG1234.jpg,” name the file something like “red-running-shoes.jpg.” This helps Google understand what the image shows.

Second, add alt text to every image. Alt text describes the image for people who cannot see it. It also tells search engines what the image is about. Keep the description short and accurate. Do not stuff it with keywords.

Third, make sure images load fast. Large files slow down pages. Use modern formats like WebP or AVIF. Compress images without losing too much quality. Fast loading keeps users happy and helps rankings.

Fourth, place images near related text. If an image shows a recipe, put it close to the recipe instructions. Google uses nearby words to understand image content.

Fifth, use structured data when it fits. For products, recipes, or videos, schema markup can help Google show rich results. But only add it if it matches the page content.

Also, avoid using images just for decoration. Every image should have a purpose. If it does not add value, skip it.

Finally, check how your images appear in Google Search Console. Look for crawl errors or indexing issues. Fix broken links or missing alt text right away.

(Image SEO Best Practices for Google Images)

These steps are simple but effective. They help Google find, understand, and rank your images. Following them improves visibility in image search without tricks or shortcuts.